Challenging the Attack on Diversity: The Case for the Rooney Rule

Effenus Henderson
2 min readFeb 9, 2024

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Photo by Tim Mossholder on Unsplash

As a staunch advocate for diversity and inclusion, I am deeply troubled by the recent assault on the Rooney Rule by America First Legal (AFL). This attack not only misses the mark but also threatens to undermine the progress we’ve made towards building more equitable workplaces.

Yet, every year during this time NFL teams must follow the “Rooney Rule” and interview prospective coaches and executives, not because of their skill and hard work, but rather because of the color of their skin. — America First League Quote

Let’s set the record straight:

The Rooney Rule isn’t about lowering standards; it’s about raising awareness and ensuring equal opportunity. Originating in the NFL to address the stark underrepresentation of minorities in head coaching positions, the rule mandates that organizations make a good faith effort to include qualified minority candidates in their candidate pools. Contrary to AFL’s claims, this isn’t tokenism; it’s a necessary step towards dismantling systemic barriers that have historically excluded minority candidates from consideration.

It’s about fairness and equal opportunity:

The Rooney Rule isn’t about forcing organizations to hire minority candidates; it simply ensures they’re given a fair shot to compete. This is particularly crucial in industries like professional sports, where players of color dominate the field. Representation matters at all levels of the organization, from players to coaches to owners, and the Rooney Rule helps to address the lack of diversity that has persisted for far too long.

Its about good faith efforts to expand the pool of qualified talent:

Moreover, AFL’s assertion that the Rooney Rule violates civil rights laws is unfounded. In reality, it embodies the principles of civil rights by requiring organizations to actively seek out and consider qualified minority candidates. Their claim of ‘sham interviews’ ignores the systemic barriers that minority candidates face and disregards the countless qualified individuals who have been overlooked in the past.

Let’s not forget that many minority candidates have proven themselves in competitive positions within their fields. To suggest otherwise is not only ignorant but also insulting.

In conclusion, AFL’s attack on the Rooney Rule is an affront to the progress we’ve made towards diversity and inclusion. It’s time to stand firm in our commitment to equitable hiring practices and recognize the value of a diverse workforce in driving success and innovation. The Rooney Rule isn’t just a rule; it’s a beacon of hope for a more inclusive future.

Effenus Henderson

Reference:

https://aflegal.org/america-first-legal-blasts-the-nfls-illegal-and-racist-rooney-rule-files-federal-civil-rights-complaint/

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Effenus Henderson
Effenus Henderson

Written by Effenus Henderson

President and CEO of HenderWorks Consulting and Co-Founder of the Institute for Sustainable Diversity and Inclusion. Convener, ISO Working Group, DEI

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