Championing Inclusivity: Why Target Should Stand Firm Amid Criticism

Effenus Henderson
2 min readNov 16, 2023

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Photo by Brigitte Tohm on Unsplash

Recently, Target has found itself in the midst of controversy due to its commitment to inclusivity. The retailer’s Christmas ornaments featuring a Black Santa in a wheelchair, along with other diverse representations, have drawn both praise and criticism. However, it is essential to recognize that these attacks on Target’s inclusivity efforts are part of a broader pattern of resistance to change and diversity.

Target’s decision to offer a range of Christmas decorations that reflect the diversity of its customer base is commendable. It includes Santas of various ethnicities in wheelchairs and a toy soldier carrying the LGBTQ+ Pride flag. These ornaments celebrate the richness of our society and send a message of inclusion to all. However, they have not been without controversy.

Conservatives have criticized Target for these initiatives, with some consumers boycotting the store in response. Such reactions reveal a concerning trend where some view any move towards inclusivity as a threat. It’s crucial to understand that inclusivity is not about being “woke” or “going broke.” Instead, it’s about recognizing the diverse needs and experiences of individuals in our society.

Critics have also taken issue with the fact that these ornaments feature fictional characters, such as Santa and Dracula, in diverse representations. However, this misses the point entirely. These representations matter because they show that everyone, regardless of their background or abilities, can be part of the holiday festivities. Inclusivity is about making everyone feel welcome and valued, even in the realm of imagination.

Target’s experience is not unique. Many other corporations have faced boycott campaigns for their inclusive policies and collaborations with LGBTQ+ communities. This backlash underscores the need for continued efforts to promote diversity and inclusion in all aspects of society.

It’s concerning that some of these attacks on inclusivity have escalated to the point of bomb threats and assaults on Target employees. Such behavior is not only unacceptable but also highlights the importance of creating safe spaces for all individuals. Target’s decision to review products and remove some from its shelves in response to these threats shows its commitment to the safety and well-being of its employees and customers.

In conclusion, Target should stand firm in its commitment to inclusivity, despite the criticism it faces. In a world where diversity should be celebrated and valued, it’s essential for companies like Target to lead by example. Inclusivity is not a trend but a moral imperative that benefits us all. By weathering the storm of criticism and continuing to champion diversity, Target can contribute to a more inclusive and welcoming society for everyone.

Effenus Henderson

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Effenus Henderson
Effenus Henderson

Written by Effenus Henderson

President and CEO of HenderWorks Consulting and Co-Founder of the Institute for Sustainable Diversity and Inclusion. Convener, ISO Working Group, DEI

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