In Defense of Linking Executive Pay to DEI Progress

Effenus Henderson
3 min readDec 15, 2023

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Photo by Bob Ghost on Unsplash

As someone deeply immersed in the world of Human Resources and passionate about Diversity, Equity, and Inclusion (DEI) initiatives, I firmly believe that linking executive pay to DEI progress is not only a progressive move but a strategic necessity for modern organizations.

Recent criticism from America First Legal (AFL) challenges this practice, alleging discrimination and quotas (IBM Attack: Read the EEOC letter here and the letter to the board here.). In this essay, I aim to provide a counterargument, drawing from both personal and external sources, to highlight why such practices are not just effective but imperative for promoting transformative change in DEI.

Before delving into the reasons why linking executive pay to DEI progress is a constructive strategy, let’s address some objections raised by AFL:

Objection 1: Discrimination and Quotas

AFL contends that these practices are discriminatory and reinforce quotas. This objection highlights a fundamental misunderstanding. Linking executive pay to DEI progress is not about imposing quotas or favoring one group over another. Instead, it’s about fostering a more inclusive workplace where everyone has equal opportunities.

Objection 2: Legal Challenges

AFL has submitted complaints to the Equal Employment Opportunity Commission (EEOC) regarding the legality of DEI efforts. While legal concerns are valid, they should be addressed through constructive dialogue and not used as a reason to halt initiatives that have the potential to create positive change.

Now, let’s explore why practices like linking executive pay to DEI progress work and should be continued:

1. Alignment with Business Goals: Linking executive pay to DEI progress is a strategic move that aligns with a company’s broader business objectives. The Business Roundtable’s shift towards stakeholder capitalism in 2019 emphasized the importance of creating sustainable value. DEI is an integral part of this transformation, contributing to innovation, talent attraction, and overall business performance.

The recent Fast Company article (12/14/23)highlights that Salesforce and other high-profile companies have adopted this approach. This aligns with the notion that organizations see DEI not as a side agenda but as an essential element of their long-term business strategy.

2. Accountability and Leadership Commitment: When executive pay is tied to DEI progress, it holds leadership accountable for creating and sustaining inclusive environments. CEOs and executives publicly committing to DEI initiatives send a powerful message throughout the organization. Their personal dedication to these goals motivates employees and fosters a culture of inclusivity.

3. Driving Cultural Change: DEI-linked executive pay acts as a catalyst for cultural transformation within organizations. This cultural shift goes beyond surface-level diversity and dives into creating an environment where employees from all backgrounds feel valued, respected, and empowered. Companies like Salesforce demonstrate how such initiatives can lead to lasting change.

4. Stakeholder Expectations: In today’s world, stakeholders — customers, employees, and investors — increasingly expect companies to prioritize DEI. Ignoring these expectations can have reputational and financial consequences. Organizations that demonstrate a genuine commitment to DEI not only retain and attract diverse talent but also win the loyalty of customers who share these values.

5. Long-Term Sustainability: DEI efforts should be viewed as long-term investments in an organization’s sustainability. Research indicates that diverse and inclusive companies tend to outperform their peers over time. These practices contribute to a more engaged workforce, lower turnover rates, and a more innovative business culture.

While concerns raised by AFL should not be dismissed outright, they should be viewed as opportunities for improvement rather than reasons to abandon DEI-linked executive pay. Companies must address these concerns and ensure their DEI programs are fair, transparent, and effective.

In conclusion, as someone deeply engaged in the field of Human Resources and DEI, I firmly believe that practices like linking executive pay to DEI progress are not just desirable but essential for creating equitable, inclusive, and innovative workplaces. The objections raised by AFL should serve as prompts for companies to refine their DEI initiatives, not as reasons to halt their progress. DEI is not just a moral imperative but a strategic advantage that organizations should embrace to thrive in the evolving business landscape.

Effenus Henderson

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Effenus Henderson
Effenus Henderson

Written by Effenus Henderson

President and CEO of HenderWorks Consulting and Co-Founder of the Institute for Sustainable Diversity and Inclusion. Convener, ISO Working Group, DEI

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